MD201 Strategic Design
Compendium will be available.
One year of academic education (preferably in media studies, design studies, cultural studies or social studies). The course is taught in English (sufficient mastery of the English language is required). Students failing to attend the first lecture without valid reason will be excluded. VOC reserves non-commercial user rights to work submitted during the course.
Strategic design is about crafting decision-making, guiding strategy development and implementation toward innovative outcomes that benefit people and organizations alike.
In accordance with the National Qualifications Framework the student will achieve the following learning outcomes after completing the course:
The students will know about different analytic models for branding and visual / strategic planning. They will know about different relevant theories connected to this field, and about presentation techniques and how to implement visualisation in an overall strategy
The students are to acquire extended skills in strategic planning, including concept development and diverse strategic techniques related to sender -, target group - and message perspectives.
The understanding of strategic planning models and its implementation in an overall strategy and its visual presentation are core elements in strategic design and will help the students to develop versatile knowledge for different target groups and customers.
By way of an analytical pilot project, the students themselves draw up the framework for their practical strategic work. Emphasis will be placed on a detailed presentation of these terms of reference, so that the subsequent process is firmly anchored on this basis. The final product is an individual written report. The report is based on a group presentation in front of the class, containing a strategy plan for an event, service or a brand. For the most, there will be one weekly meeting with lectures, group meetings or seminars. After the group presentations, the students will continue working on the final product individually. Minor seminars including lectures and assignments might be given. Some lectures may take place at evening time and/or during weekends (own timetable will be supplied).
Hand-ins and presentations (individual and in groups) throughout the course (ref. own timetable).
Grading will be done in accordance with the Regulations governing admission, studies and examinations at Volda University College.
- Bachelor i mediedesign
- Journalistikk, spesialisering avis/nett
- Journalistikk, spesialisering tv/radio
| Assessment Form | Grouping | Duration | Grading scale | Proportion | Comment | Support Materials | Scope |
|---|---|---|---|---|---|---|---|
Mappeeksamen | Individuell | A-F, der A er best og E er siste ståkarakter | The course will be assessed on the basis of an individual analysis (hand-in) and additionally on an individual written report consisting of the groups presentation (visuals and commentaries) and own, individual enhancements/additions, followed by a project report, outlining required theory, the strategy of the project and an evaluation of the students’ own efforts. All assessment and examination work must be done in english. | Individual analyses approximately 1500 words. Final group presentation approximately 20 minutes. Individual Project report approximately 4 000 words. |