The course contextualises Risk Communication, Issues and Crisis Management as a vital part in understanding Strategic Communication, Public Relations and Journalism covering crisis. The course will give a visual and case-oriented presentation of the key concepts of Risk Society, Issues Management, Risk Communication, Media and Public Relations.

An important perspective will also be how the concept of Risk Society Theory presents both a historic background and a contemporary model in assessing these issues. Issue Management refers to the systematic assessment of an organisation concerning its environment at large. It may be a company, but also public authorities, political parties or associations, whose aims are to identify any issues that can inflict the public’s lives or other organization-related issues at an early stage. The organisations objective is to react accordingly, by participation in the public opinion-forming process or by adapting the organisation policy.