MD201 Strategic design
One year of academic education (preferably in media studies, cultural studies or social studies). The course is taught in English (sufficient mastery of the English language is required). Admission will be based on study programs and a letter of motivation (less than one page A4) stating your background and reason for applying. Applications are to be handed to the VUC Student Support Office (Studentsørvis) by email: studentsorvis@hivolda.no by the given deadline. Please mark the application MD201.Students following Erasmus programs and media related study programs will be given priority. A primary admission list will be made within two weeks after the first application deadline. Students failing to attend the first lecture without valid reason will be excluded. VOC reserves non-commercial user rights to work submitted during the course.
Strategic Design is about using design, visual arts, arts, humanistic and cultural thinking, psychology etc. to support achievement of strategic business goals (e.g. increase income, raise awareness, create sympathy etc.).
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The students will know about different analytic models for branding and visual / strategic planning. They will know about different relevant theories connected to this field, and about presentation techniques and how to implement visualisation in an overall strategy
The students are to acquire extended skills in strategic planning. This includes aspects of sender -, target group - and message perspectives.
The understanding of strategic planning models and its implementation in an overall strategy and its visual presentation are core elements in strategic design and will help the students to develop versatile knowledge for different target groups and customers.
By way of an analytical pilot project, the students themselves draw up the framework for their practical strategic work. Emphasis will be placed on a detailed presentation of these terms of reference, so that the subsequent process is firmly anchored on this basis. The final product is a strategy plan for an event, service or a brand that is to be presented to the rest of the class. The strategy plan is supposed to communicate efficiently, so it is important to put the message across in a realistic, but creative manner.Lectures are mandatory (ref. own timetable). A mandatory startup-workshop including lectures in the evening might be given. Project work in groups. Each member of the group might be given a specific field of responsibility. Groupmeetings during the whole course.Some lectures may take place at evening time and/or during weekends.
Several group hand-ins and presentations throughout the course (ref. own timetable).
The course will be evaluated in accordance with the University College’s routines for quality assurance.
| Assessment Form | Grouping | Duration | Grading scale | Proportion | Comment | Support Materials | Scope |
|---|---|---|---|---|---|---|---|
Rapport | Individual | A-F, A is the best grade and E is the lowest passing grade | All assessment and examination work must be done in english. | - an individual written report consisting of the groups presentation (visuals and commentaries) followed by a project report (max. 4 000 words), outlining required theory, the strategy of the project and an evaluation of the students’ own efforts. The report will be graded. |